Alkalyne Solutions — Notice board https://alkalyne.solutions/notices/ Plain-spoken notes for owners who run their own marketing. en-us Missed call text back: what an unanswered call costs your business. https://alkalyne.solutions/notices/missed-call-text-back/ https://alkalyne.solutions/notices/missed-call-text-back/ A missed call never shows up in a report, which is exactly why it's expensive. Work out your own number in five minutes, then decide whether text-back is worth switching on. Mon, 12 Oct 2026 00:00:00 GMT Emails going to spam? What changed, and how to fix it. https://alkalyne.solutions/notices/emails-going-to-spam/ https://alkalyne.solutions/notices/emails-going-to-spam/ Gmail, Yahoo and Outlook tightened their rules for business email. If your messages started landing in spam, here's what changed and what to check first. Wed, 07 Oct 2026 00:00:00 GMT Google Ads wasted spend: four default settings that drain small budgets. https://alkalyne.solutions/notices/google-ads-wasted-spend/ https://alkalyne.solutions/notices/google-ads-wasted-spend/ Wasted Google Ads budget isn't always bad luck. Four settings Google turns on by default can cause it, and each one takes minutes to check. Sat, 03 Oct 2026 00:00:00 GMT Track marketing ROI: a measurement setup for small businesses. https://alkalyne.solutions/notices/track-marketing-roi/ https://alkalyne.solutions/notices/track-marketing-roi/ If you can't say which marketing paid for itself last quarter, you're not alone. A plain setup that counts leads, calls and customers the same way on every channel. Mon, 28 Sep 2026 00:00:00 GMT Automate data entry between your business apps — without replacing them. https://alkalyne.solutions/notices/automate-data-entry/ https://alkalyne.solutions/notices/automate-data-entry/ Every time a name gets typed into a second app, someone pays for it twice — once in time, once in errors. How to connect the tools you already use. Tue, 22 Sep 2026 00:00:00 GMT