Client: UpNorth Distribution
UpNorth x Grassroots California Gear
Grassroots California Colab
When UpNorth expressed that they were interested in sourcing high-quality branded apparel, our first instinct was to contact Grassroots California. Grassroots specializes in custom hats, apparel and other accessories, and is known for their visually-striking designs. We suggested having some fitted flat bill hats and hoodies produced by Grassroots.
Our Solution for UpNorth Distribution
We provided Grassroots with what elements we and UpNorth wanted to see in the fitted caps, and they ended up producing an excellent product. When it cam to the reversible hoodie, UpNorth was not sold on the design that Grassroots initially provided, so we suggested having the reversible hoodie have a similar appearance to UpNorth's eighth box packaging - black and simple on the outside, green and loud on the inside. That design won in the end.
