eCommerce Website Design Brief
Alpec, an industry leader in laser pointer design and manufacturing, boasts over 32 years of excellence and the world's largest inventory of ready-to-ship laser pointers. Renowned for their exceptional customer service and leading warranties, Alpec embodies a brand synonymous with trust, creativity, and quality.
The main challenge was the limitation posed by Alpec's outdated eCommerce website, which was not conducive to adding advanced functionalities necessary for modern digital marketing and eCommerce strategies.
Working closely with RSO Consulting, our task was to construct a contemporary eCommerce website capable of supporting Alpec's expansive product inventory and providing a seamless user experience. We utilized WordPress for its flexible, robust nature and the advantage of integrating third-party plugins for enhanced capabilities such as tracking abandoned carts and executing remarketing strategies.
The new WordPress-based website not only modernizes Alpec's digital presence but also provides the necessary infrastructure for detailed analytics and customer engagement, setting the stage for improved sales and customer service.
"We've seen a remarkable transformation in our online sales and customer engagement since Alkalyne revamped our website. The ability to track customer behavior and recover abandoned carts has been a game-changer for us. Alkalyne has not only updated our digital storefront but also empowered our business with tools to thrive in an increasingly competitive market."
— Santino Cantalupo, President, Alpec