Notice board
Plain-spoken notes for owners who run their own marketing.
How the pieces connect, what things cost, and when a service is the wrong first move. No hype, no case studies — we don't have any yet, and we'd rather say so.
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- Frequency
- One notice a fortnight, roughly
- Length
- Five to eight minutes, on a phone
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LATEST · AI Integration · CRM
Missed call text back: what an unanswered call costs your business.
A missed call never shows up in a report, which is exactly why it's expensive. Work out your own number in five minutes, then decide whether text-back is worth switching on.
7 Oct 2026Emails going to spam? What changed, and how to fix it.Gmail, Yahoo and Outlook tightened their rules for business email. If your messages started landing in spam, here's what changed and what to check first.3 Oct 2026Google Ads wasted spend: four default settings that drain small budgets.Wasted Google Ads budget isn't always bad luck. Four settings Google turns on by default can cause it, and each one takes minutes to check.28 Sep 2026Track marketing ROI: a measurement setup for small businesses.If you can't say which marketing paid for itself last quarter, you're not alone. A plain setup that counts leads, calls and customers the same way on every channel.22 Sep 2026Automate data entry between your business apps — without replacing them.Every time a name gets typed into a second app, someone pays for it twice — once in time, once in errors. How to connect the tools you already use.
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